Wednesday, 13 October 2010

Irrational Actors: What Moves Us?

Mind is the key to change. Good piece from the Moonbat - and what better in the Dark than to see bats catching moths under the Moon - on the psychology of destruction versus the psychology of wholeness:

"Our social identity is shaped by values that psychologists classify as extrinsic or intrinsic. Extrinsic values concern status and self-advancement. People with a strong set of extrinsic values fixate on how others see them. They cherish financial success, image and fame. Intrinsic values concern relationships with friends, family and community, and self-acceptance. Those who have a strong set of intrinsic values are not dependent on praise or rewards from other people. They have beliefs that transcend their self-interest …"

“Advertisers, who employ plenty of psychologists, are well aware of this. Crompton quotes Guy Murphy, global planning director for JWT: marketers "should see themselves as trying to manipulate culture; being social engineers, not brand managers; manipulating cultural forces, not brand impressions". The more they foster extrinsic values, the easier it is to sell products. Rightwing politicians have also, instinctively, understood the importance of values in changing the political map. Margaret Thatcher famously remarked that 'economics is the method, the objective is to change the heart and soul' ..."

Full article here.

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