Thursday, 13 January 2011

Happy and Docile

How are we all kept in our place? Simple.

1. Consumerism. This brilliant idea was invented following the industrial slaughter of two world wars by Freud’s nephew Edward Bernays. The aim was to sublimate all those nasty wild and unruly human emotions into one single, easily manipulable emotion: greed.

The Century of the Self by Adam Curtis.

2. Built in Obsolescence. This is added insurance. Just in case the lure of consumerism isn’t enough to keep profits flowing in as well, manufacturers ensure that we must keep on buying, by making the things we buy break down and not be able to be repaired easily or cheaply.

Buy and Throw video.

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